Bachata, in addition to being the term for a Dominican or Cuban rural festivity, is a rustic lower class Dominican vocal and guitar genre born in the 1960s that stems from the bolero. Bachata lyrics traditionally deal with romance, heartbreak and sadness. Juan Luis Guerra is usually credited with reviving bachata's fortunes in the '90s. Key names of the bachata "old school" and new generation include Luis Segarra, Anthony Santos, Frank Reyes, Joe Veras, Aventura and Monchy & Alexandra. - John Child